The European Commission has conducted a survey to demonstrate the obvious, that is to say that the large majority of European population downloads movies for free, “whether legally or illegaly” (id est illegally), because prices of legal alternatives are too high.
“The study confirms that the European film industry is not making the most of its potential to reach new audiences or capitalising on cross-border partnerships. We encourage film-makers to make the most of the funding provided through Creative Europe, the EU’s new programme for the cultural and creative sectors, and its MEDIA sub-programme in particular. Its support for film distribution and development can open up new avenues for filmmakers that will enrich Europe’s diverse culture and increase audience access to great quality films,” said Androulla Vassiliou, European Commissioner for Education, Culture, Youth and Multilingualism.
Of course no film industry in the world will act to provide consumers with cheaper legal access to their products, since they have the monopoly over what they sell, thus having no incentive to enlarge their market. Understood, Commissioner?